About Abi
Abi is a member of our internal Marketing team, let's learn a little more about her.
What does a Digital Marketing Executive do in the recruitment space?
A Digital Marketing Executive is a mixture of strengthening the Service Care brand and promoting our services to prospective clients and candidates. A big part of my role is being on hand to provide support to our recruitment consultants. Whether this be planning and delivering stand at exhibitions, delivering social media training, or designing promotional materials. It ranges all the time depending on each teams needs.
I report directly into our Marketing Manager and work closely with the Leadership Team to deliver multi-channel campaigns that meet the needs of the business. No day is the same and I get to interact with employees all over the agency, which is something I really enjoy. My primary focus though, is maximising our digital performance through Search Engine Optimisation and utilisation of technology and automation software.
What are your biggest successes so far?
It sounds cliché, but successful campaigns. I thrive on analysing performance and then reflecting on what could be actioned better in the future. Analysis is key to continuous improvement, but with the teams success and my personal success.
Which Service Care Value resonates the most with your role: Relationships.
