Sales Manager - Fire Safety Systems

Sales Manager - Fire Safety Systems
 
📍 Location: South Wales (covering South Wales, Midlands & South West, with occasional UK-wide travel)
💰 Salary: £50,000 - £60,000 per annum (Dependent on Experience)
🚗 Company Vehicle Provided
🏠 Home-Based Role
 
About the Opportunity
Our client is a well-established and growing provider of fire safety solutions, delivering a comprehensive range of active and passive fire protection services to customers across the UK.
Due to continued growth and ambitious expansion plans, they are seeking an experienced Sales Manager to lead their sales function across South Wales, the Midlands, and the South West.
This is a fantastic opportunity for a commercially focused sales leader with strong experience within the fire safety industry. The successful candidate will be responsible for driving revenue growth, developing the sales team, strengthening customer relationships, and helping shape the future direction of the business.
The role offers a unique blend of sales leadership and hands-on business development, making it ideal for a proven player-manager who thrives on both leading teams and winning business.
 
The Role
Reporting directly to the Commercial Director, the Sales Manager will lead, develop and support a team of Business Development Managers and Internal Sales professionals while maintaining responsibility for key strategic accounts and personal sales targets.
You'll be responsible for delivering sustainable growth across the company's full range of fire safety solutions, improving sales performance, driving conversion rates, and ensuring a high-performing sales culture throughout the business.
Working from home, you'll have the autonomy to manage your region while collaborating closely with operational and senior leadership teams.
 
Key Responsibilities
Sales Leadership & Team Management

• Lead, coach, mentor and develop a team of Business Development Managers and Internal Sales personnel.
• Set and manage clear sales objectives, KPIs and performance targets.
• Conduct regular one-to-one meetings, pipeline reviews and performance discussions.
• Support recruitment, onboarding and development of future sales team members.
• Create and maintain a high-performance, customer-focused sales culture.

Business Development & Revenue Growth

• Develop and execute regional sales strategies across South Wales, the Midlands and South West.
• Drive revenue growth across the company's complete fire safety portfolio.
• Maintain ownership of strategic customer relationships and major accounts.
• Support the sales team with high-value tenders, negotiations and complex opportunities.
• Identify new sectors, routes to market and growth opportunities.
• Build long-term relationships with clients, consultants, contractors and key stakeholders.

Fire Safety Solutions Portfolio
You'll be responsible for promoting and developing opportunities across:

• Fire Alarm Systems (BS5839 Parts 1 & 6)
• Emergency Lighting Systems (BS5266)
• Fire Extinguishers
• Fire Suppression Systems
• Ansul Kitchen Suppression Systems
• Service & Maintenance Contracts
• Fire Safety Consultancy Services
• Passive Fire Protection Solutions
• Fire Doors
• Fire Dampers & AOV Systems
• Compliance & Life Safety Solutions

Commercial Performance & Reporting

• Take ownership of overall sales performance across the sales team.
• Monitor pipeline activity, forecasting accuracy and conversion rates.
• Drive profitable growth while maintaining margin performance.
• Analyse sales data and identify areas for continuous improvement.
• Ensure CRM systems are fully utilised and accurately maintained.
• Produce regular sales reports and forecasts for senior management.

Customer & Operational Excellence

• Ensure exceptional customer service and relationship management.
• Work closely with operational teams to ensure smooth project handovers.
• Act as a senior escalation point for key customer issues where required.
• Support alignment between sales, delivery and compliance functions.

Compliance & Quality

• Ensure all sales activities align with industry regulations and company procedures.
• Support compliance with ISO9001, NSI Gold and relevant fire safety standards.
• Promote a culture of quality, professionalism and best practice throughout the sales function.

Essential

• Proven experience within a Sales Manager, Regional Sales Manager, Business Development Manager, or senior commercial role within the Fire Safety sector.
• Strong technical understanding of active fire safety systems.
• Demonstrable experience leading, coaching and developing successful sales teams.
• A strong track record of delivering revenue growth and securing new business.
• Experience selling fire alarm systems, emergency lighting, suppression systems and service contracts.
• Excellent commercial awareness with experience managing margin and profitability.
• Strong leadership, negotiation and influencing skills.
• Experience managing pipelines, forecasts and sales performance metrics.
• Proficiency with CRM systems and Microsoft Office.
• Full UK Driving Licence.

Desirable

• Experience within Passive Fire Protection.
• Knowledge of fire doors, fire stopping, fire dampers and AOV systems.
• Experience with Ansul kitchen suppression systems.
• Understanding of SLAs, KPIs and field service management platforms.
• Experience operating within ISO9001, NSI Gold or BAFE accredited environments.
• Ambition to progress with a growing organisation.

 Why Join?
🌟 Opportunity to join a respected and growing fire safety business
🌟 Home-based role with autonomy and flexibility
🌟 Lead and develop an established sales team
🌟 Play a key role in shaping future business growth
🌟 Excellent long-term career progression opportunities
🌟 Collaborative and supportive leadership team
 
Benefits
✅ Competitive salary of £50,000 - £60,000 DOE
✅ Company Vehicle
✅ Private Medical Insurance
✅ Stakeholder Pension
✅ 31 Days Annual Leave (Including Bank Holidays)
✅ Additional Holiday Entitlement for Long Service
✅ Company Sick Pay Scheme
✅ Health & Wellbeing Programme
✅ Perkbox Employee Benefits Platform
✅ Company Events
✅ Ongoing Professional Development
 
Apply Now
If you're an experienced Sales Manager with a background in Fire Safety Systems and a passion for leading high-performing teams while driving commercial growth, we'd love to hear from you.
 
Apply today for a confidential discussion regarding this exciting home-based opportunity or call Josh on 01772 208967