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​Preparing for Success: What Should I Research Before an Interview?

  • Publish Date: Posted 8 months ago
  • Author:by Abi Dickson

Job interviews can be nerve-wracking, especially if you're not sure what to expect. Adequate research before an interview is key to showing potential employers that you're a qualified professional who's enthusiastic about the company and position. The interview is your opportunity to shine and prove that you're the right fit for the job. In this blog post, we'll explore the key areas to research before your next interview, so you can prepare effectively and increase your chances of landing the role.

The company

Start by researching the company you're interviewing for. Check out their company website and social media profiles. Consider their products or services, their mission statement, and any recent news stories about them. This information can help you gain insight into the company culture and values and identify any potential areas of alignment between yourself and the organisation. You can use this information to answer questions, highlight your strengths, and tailor your responses to the specific company and position. Job interview statistics show that nearly 50% of the applicants wouldn’t get a job offer because of a lack of knowledge about the company where they’re applying for the job. 

The job role

Next, take a closer look at the job role you're interviewing for. Read the job description carefully and take note of essential skills and responsibilities. Consider your experience, skills, and achievements that match the requirements, and practice how to explain how you are a fitting candidate for the job. You want to show that you have a clear understanding of the job role requirements and are confident that you can perform well.


The industry

Investigate the industry that the company operates in and any relevant trends or changes. Understanding the broader trends in the industry can help you demonstrate your understanding and passion for the industry and show your capability to offer innovative solutions. This information can help inform your responses to questions about your career goals and aspirations, so employers can assess your potential long-term commitment and value to the company.

Two woman in the interview process


The interviewer/s

Before the interview, get to know the interviewer the best you can, as it could help you build rapport and familiarity. Find out their name, role, and background, and check out their LinkedIn profile to get a sense of their professional experience and interests. In interviews, successful communication is essential, and a good conversation with the interviewer can help you feel more relaxed, confident, and engaged.



Finally, don't forget to do your self-research. Review your resume, practice responses to common interview questions, and consider the examples from your professional life. Think about your career goals and what motivates you to work at the company. Preparing in advance can help you feel confident in your responses during the interview, allowing you to focus on connecting with the interviewer and conveying your skills and experience. For help preparing for an interview, have a read of our top tips.



In summary, the key to a successful interview is adequate research and preparation. Take the time to research the company, the job requirements, and the industry. Get to know the interviewer and prepare your responses to common interview questions. By doing this, you will feel more confident and better positioned to impress the interviewer and land the job. Remember, during the interview, communicate your professional self clearly and professionally. In the end, it's all about giving your best performance and leaving a positive impression on the interviewer.


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